We don't just sell banner ads, that's boring! Instead, we create true partnerships where each collaboration is structured as ambassadorship.

Thank you for your interest in a potential Orlando Signal marketing partnership! Learn how to connect with 19,132 curious and thoughtful locals through a media platform built specifically for Orlando.

About the Orlando Signal:

Launched in October 2023, The Orlando Signal is an email newsletter, sent twice a week, delivering local news to Orlandoans without polarizing politics, depressing crime stories, or even tourism.

Instead, I craft and share fun things to do, fascinating news stories, little-known history, and hidden gems into engaging local content rising above all the noise.

What does a "Marketing Partnership" look like, and what makes us different?:

Unlike social media platforms where you're at the whim of algorithms deciding on your reach, or black-box print advertising, our newsletter delivers directly to engaged local e-mail inboxes and touches our community of Orlandoans who actively choose to hear about what matters locally.

• We don't just slap a banner up and call it a day. We use a narrative style ad format suited to connecting people to businesses, institutions, and one another.
• Your business receives value-added benefits beyond our primary ad placement like sponsored content and new subscriber intros.
• This means your message is woven authentically into our newsletter by someone who genuinely believes in what you offer.

🛑 Also, I have to make sure I'm at least a likely user of the ad partner's products/services, so I can speak enthusiastically about it when crafting the narrative-style ad copy. Sadly, this means sometimes I have to turn down an ad partner because I won't be able to get behind it, ambassador their product or service effectively, or won't be a good fit for the readers.

💥The biggest advantage marketing in an email newsletter?

• Unlike print and social media posts, with us you get predictability and precision with direct-to-inbox. This enables us to provide clear metrics and consistent results.
• No more unpredictable social media algorithms, guessing who saw your message. When we send, your message lands in front of real Orlando residents who care about their community.

Stats about the newsletter*:

• Active subscribers: 19,132
• Open rate: 59.08% (industry average is around 28%)

*As of 7/4/2025

Who reads the newsletter?:

Our readers love helpful services, experiences, cool events, fun recommendations, AND they're big foodies.

Below is based on first-party data*

• Gender: 34% male, 66% female.
• Ages: 73.9% of readers' are established, ages 45-65+.
• Education: 78.5% are college graduates and higher (Masters/PhD).
• Dining out: 61.3% of readers spend $250 or more dining out each month.

*More data points and demographics are offered during our conversation

Ready to start a conversation and explore a mutual fit?:

Click "Get started" below and fill out the form. I will get back to you shortly.

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