Marketing Partner Program

Over 20,000 Orlandoans invite me into their inbox. I take that seriously, and I'm selective about who I introduce them to.

Delivering your message to the people who matter most.

20,432*

Active Direct-to-Inbox Newsletter Subscribers

61.19%*

Open Rate

(Industry average is around 28%)

18,100*

Social Amplification

(13,200 Instagram and 4,900 Facebook followers)

*As of 7/3/2026

A different kind of local media company

I started The Orlando Signal at the end of 2023 with an audience of one: me. The newsletter is a reflection of how I like to receive the news: no crime, no tourism fluff, no politics. There's plenty of that everywhere else, and I didn't want to lay another log on that fire.

Instead, I dig up the fascinating history, the hidden gems, the interesting people, and the things actually worth doing around Orlando. It turns out I wasn't the only one who wanted the news this way.

When I take on a marketing partner, I'm not selling ad space. I'm making an introduction to 20,000 people who trust my recommendations. I want to get those introductions right.

What a partnership with the Signal looks like

No boring banner ads. Your brand gets woven into the editorial content readers already love, written in a voice they trust.

Native, not noisy

I write every word

You point me to your product, service, experience, story, your website, a blog post, or ten bullet points, and I write the copy in the Signal's voice. You approve everything before it goes out. It's less like buying an ad and more like having an ambassador.

Reader-first policy

One slot per format.

One appearance per issue.

One primary, one secondary, one sponsored article per issue, each from a different partner. Your brand never appears twice in an issue, and annual partners own their partnership category outright: one healthcare partner, one bank, one law firm, one BBQ spot, etc.

Trust is the product

I have to vouch for you

My readers hold me accountable for who shows up in their inbox, and I love that about them. So I partner with businesses I'd genuinely recommend to a friend, ideally ones I could see myself being a customer of.

The highest-value attention is in the inbox

My readers are established residents with the means and motivation to support businesses they believe in, actively seeking great restaurants, trusted services, and hidden gems.

73.9%

Ages 45–65+

Peak earning & spending years

78.5%

College educated or higher, including advanced degrees

61.3%

Spend $250+ monthly on dining out alone

66%

Female readers,

often household decision-makers

Based on first-party data. More demographics shared during our conversation.

Before You Reach Out:

But, is the Signal right for you? An honest look.

Different marketing channels do different jobs, and I'd rather help you figure out the right one, even when it isn't me.

If you need leads this week...

Google and Facebook ads are genuinely the best tools for that, and I'll happily tell you so. The Signal works differently: it builds familiarity and trust with the readers issue after issue. It's a marathon, not a sprint, and I only recommend it to businesses playing the long game.

If you want viral social moments...

An influencer campaign might serve you better. What I offer is quieter but harder to get: a few uninterrupted minutes inside the inbox of people who asked to be there, reading words I wrote about you personally. In my experience, that's the highest-value attention there is.

If your customers aren't my readers…

I'll tell you upfront. I've told good businesses "I don't think I can perform for you," because I'd rather be honest on day one than take your money and call it a day. If it's not a fit, I'll say so kindly, and I'll tell you what I'd try instead.

And you won't find banner ads here...

Every partnership is written by me, in the newsletter's voice, and woven into the issue so it reads like it belongs, because it does. "Together with." "Presented by." "In Partnership With." Never a flashing box readers scroll past.

Tell me about your business

A few quick answers help me give you a straight, useful response. Sometimes that's "let's talk this week," and sometimes it's "here's what I suggest you try instead." Either way, you'll hear back from me personally.

Completing the form below takes under 90 seconds.

A newsletter born from a simple belief: Greater Orlando deserves better local coverage.